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Google+ : Crowdsourcing a Social Network

We’re not sure if this was the initial intention of Google when they launched their Google+ service, but by having all their key engineers involved and end-user facing, they managed to get to a point where they take feedback from the users and implement it as they see fit. Beside the feedback tool in the bottom right-hand corner of the site, their engineers also monitor key people’s updates and subsequent comments and give immediate feedback where they can. Google+ is now essentially a crowd-sourced social network and considering the alternative, this makes a lot of sense.

This will enable Google to have a social network that is 100% tailored to the needs of their users with no unnecessary bloating. Google’s revenue stream is based mostly on advertising, so as long as users are on the site and using it, it’s good for Google’s pockets.

Facebook’s approach has always been the complete opposite. They had an Apple-like approach, where they tell the users what they want and everyone just followed. While this enabled them to try all available avenues for income generation, it also bloated Facebook beyond recognition. The initial, easy to use tool that you joined to connect with friends, family and old school friends is long gone, instead you have a check-in service, an email service, a games platform and now even a local group-buying deals service.

We are of the opinion that Facebook is at a tipping point where there is so little left that original “site” that users are frustrated and just hanging around because all their friends are on it. This is not a good place to be for Facebook and the moment some other service comes along that will also have their friends on it, the users will jump ship.

I’m not saying that this wont happen to Google in the long run, but for now it’s nice, clean, simple and easy to use and we can’t wait to see what happens in the long run with all the great user input they’re receiving.

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Can Google+ kill Facebook?

The short answer is yes, Google+ has the potential to steal a lot of Facebook’s dedicated users, provided it gets adopted on a massive scale.

In case you’re not aware, Google announced the Google+ project earlier today and after looking at the promotional videos and accompanying blog post I must say that I think it’s a giant leap forward for Google. This can fundamentally change the way we use the internet. Think Facebook, but without the “walled garden” approach, that’s been the biggest problem with Facebook since day one.

Google+ allows you to share any content from the Internet with you friends on the go, you get to group your friends and share to a whole list at a time as well. Think of it like this, when you are on Facebook and you see a funny video of a cat sneezing you share it on your wall and your friends on Facebook can see it under their popular posts. Google+ will essentially do the same thing, except you wont need to be on Facebook or on any specific site for that matter. Google+ potentially turns the entire Internet into one large social network.


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